Do you want to know some of the most remarkable tricks for making your cookie boxes one of their kind? If not so, look out for those impressive tips to provide a memorable experience to the clients. Cookies are the favourite eatables of all people across the globe. They are served at various special events to make that event memorable for the attendees. They should not be packaged in ordinary packaging since the box around any product reflects the brand identity. Great packaging can help you increase your fan following in the consumer market. So, the cookie boxes need to be designed attractively to influence the competitive baking industry. They should be such that they captivate the food lovers instantaneously. Discover the following designing tips, which, when implemented correctly, can make your cookie packages a masterpiece.
1: Do Not Be Conventional In Shape
The brands which shy from changing their packaging shape with the modern needs of the products are probably out of the competition. The customers are dissatisfied with such companies and do not even think of buying from these brands. Do not use square or rectangular shapes while designing the cookie packaging for your tasty cookies. This is because the consumers have become accustomed to seeing these shapes. Gone are the days when these traditional shapes could entice the consumers. That is why you must up your designing game by creating the cookie packages in exciting conditions. Think out of the box and design these packages in hexagonal, octagonal, pentagonal, or triangular shapes. Another unique idea is to customize the shape of your box according to the theme of various occasions. In the event of Christmas, for instance, the cookie packages can be designed in the shape of a deer to draw the attention of customers.
2: Modern Styles Of Cookie Packaging
The creativeness should not only be restricted to the shape but also reflected in your cookie box style. This is because the classic and beautiful styles increase the perceived value of your baking stuff. Plenty of gorgeous styles are available in the industry, making the inside item one of its kind. Custom sleeve and gable boxes are the two unique styles attracting customers even from a distance.
Let us see what these styles are capable of:
- Sleeve box style: This style is perfect for smooth finishes and dual protection of fragile and delicate cookie products. It is an ideal choice when you want to portray a premium image of your cookies.
- Gable box style: This style comes with handles, making it easier for shoppers to carry delicate cookies. It is also handy in the shipping of the baking stuff. This style keeps the cookies well-protected and fresh.
3: Induction Of A Window
As the cookies are tasty and yummy eatables, the packaging outside them should also look tempting and uncanny. The customers wish to see the cookies before buying them to make the right purchasing decision. Induction of window panes on the cookie packages is a great idea to offer a sneak peek to the viewers. In the food industry, many manufacturers falsely advertise their products. They write some specifications of their items on the box, which are, in fact, incorrect. To earn the confidence and credibility of the customers, you need to provide transparency. Adding window panes is a great way to add clarity to your baking business. The customers will have a direct view of the baking item before buying the product and will not have any doubt left before purchasing.
4: Do Not Be Afraid Of Simplicity
You need to do something different from other competing brands to stand out among them. When every second bakery business goes bold and loud with its packaging design, you can make a difference by adopting the minimalist design. Choose the color themes which look simple and eye-catchy. Everything in your design, patterns, stylization effects, and typography, should follow a simple theme. When it comes to baking, the customers want to buy cookies that look different and unique from others. Adopting minimalism in the packaging design of the cookies is a sure way to be distinct in the competitive industry.
5: Well-Printed Cookie Packaging
The wrong approach is to think that the consumers will be satisfied with the ordinary plain cookie packages. The demands of the clients are talking to the sky, which is why you need to develop a well-printed packaging. This kind of packaging is visually more appealing, which is an excellent way to attract shoppers. Print different kinds of information about cookies on your packaging boxes to increase the experience of shoppers. Nutritional value, expiry date, price, etc., should be printed on the box to assist the customers in making a good buying decision. You can advertise your brand by imprinting well on the cookie packages. You can engrave any tagline, slogan, or unique logo of your brand to promote your baking brand.
6: Add Images
Incorporating the pictures of the baking stuff you are selling on the cookie packages is a great idea. Adding the correct image will be better than printing hundreds and thousands of words. Sometimes the customers do not want to read the lengthy printed information. In this scenario, adding a picture will do the job for you to attract potential consumers. Print the image on the cookies packages that are striking and beautiful. The idea of half a bitten cookie printed on your packaging will drastically increase the temptation of the consumers.
Concluding to the point that creatively designed cookie boxes are essential for promoting your baking stuff and your business. The tips above are one of the most productive design ideas that prove beneficial for cookie manufacturers. These tricks are entirely worthy of incorporating into your packaging design to make your consumers satisfied and overjoyed.