IG Marketing – The Guide to the Right Strategy
Instagram is the most popular social network, with (comprar seguidores instagram portugal) the highest growth rate. The sharing of images gets an enormous amount of interaction all over the globe.
This is why Instagram today represents an excellent tool for personal and corporate web marketing. Let’s discuss how and why Instagram Marketing is so effective.
A brief overview of Instagram
This application was by Mike Kriege and Kevin Systrom in 2010. It allows you to take photos and apply filters.
Sharing on social media networks is a stroke of genius. This version was initially created for iOS in 2012. It is now available for Android.
Zuckerberg then decides to purchase the application and transform it into a social network almost as powerful as Facebook. Instagram had 600 million users in the world a year ago. Today, they have 700 million.
These figures show social networks’ rapid and unabated growth, making them ideal for creative and highly efficient marketing strategies.
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Marketing on Instagram: Why?
Instagram users tend to be younger than other social networks and have less formal content, It’s an excellent tool for allowing the public to see the human side of a brand or product rather than just the institutional.
It’s backstage of corporate communication that is always formal but with inspirational art. It’s ideal for creating the unique side of a web-marketing campaign that spans across media.
Here are some numbers for the business: More than 60% of users follow brands, which gives them more visibility than Facebook.
Instagram and social media marketing
Although we have created a positive and attractive portrait of the social network, making it work as a marketing tool is essential.
We need a clear strategy, goals, professional and consistent work, and an editorial plan that makes your story credible, coherent, and retains followers.
You can reach your target audience, strengthen your brand, and all the elements that will help you, even your image.
It is crucial to begin with, the definitions of the objectives. You will only understand who you are referring to and how to communicate.
Instagram is an excellent tool for companies who want to share their product. It creates a reference community as well as increases brand loyalty.
Next, we need to identify the target. This is crucial for creating our content strategy. This stage is where you optimize your profile and create an editorial plan. You can also define hours and monitor the campaign through analysis.
How to optimize your Instagram profile
Your Instagram business card represents you, no matter if it’s a person/business.
We can add any information we find helpful. If we have a business profile, we can also include the link to the site to generate interest and visits. The biography is the first element. It must be faithful to the brand’s image.
You have a few lines to describe what you are doing. We tend to use a hashtag or slogan that will be recurring in our communications.
The profile picture is the second essential element. Each user will be able to recognize us through it. For a company, this means inserting your logo and identifying images.
Make a brief speech on the link. Keep in mind that Instagram cannot link messages we publish. It is the only place you can put your site.
We can add the link to the company’s home page or an ad-hoc Landing Page to the profile information.
You can connect your Instagram account with your business profile today. The promotion preview data will be available, along with statistics about the followers and publications.
This is an excellent tool for both freelancers and businesses. Contact is the latest news, which allows you to get in touch directly with the company.
The content is the heart of any strategy
Instagram content is visual. Members share more than 95,000,000 photos and videos daily on social media. Many companies use this social network to present an aspect of their brand. It can be a product, a community, or the company’s philosophy.
It is essential to make content that engages and interests Followers. Is there an idea?
Perhaps you should focus on the human side or brand. The people behind the products, and the people working there, are what you need to be focusing on.
Your followers will read your caption if the visual content matches the brand or story. [su_note] Do you want to quickly increase your followers and likes on Instagram? Get Instagram followers and likes.
You can now post video content today: 60-second videos on Instagram Stories, photo albums, and Instagram Stories. You can also use ad-hoc Instagram video apps such as Boomerang, Diptic, or Flipagram to accomplish this.
How much and when should you post about Instagram marketing?
Many big companies post 1.5 Instagram posts per day. This is enough to keep followers engaged and maintain their profile.
According to recent research, Monday and Thursday are the best days between 8 and 9 a.m. To understand the best times to post, you must pay close attention to your target audience.